The TV Rise Forum Meet Up will take place in Cannes on Tuesday, 23 June, from 1:30pm – 3:30pm at the Marea Rooftop.

Bringing together members of the TV Rise community during one of the busiest weeks in the industry calendar, the meet up will feature an intimate TV Rise town hall discussion alongside informal networking and conversation.

This year’s discussion will explore:

CTV: “Too Digital” or Fulfilling its Full-Funnel Potential?

Senior leaders from brands, agencies, media owners, platforms and technology companies are invited to register their interest. Capacity will be limited and attendance cannot be guaranteed.

Topics explored during the session will include:

• Is CTV inheriting the problems of digital advertising, or evolving on TV’s terms?
• Is measurement keeping pace with industry change?
• What role is AI playing in TV advertising today?
• How should advertisers evaluate YouTube, TikTok, FAST and premium streaming?
• What is holding back the growth of programmatic TV in Europe?

The session will operate under the Chatham House Rule and is designed to encourage open discussion, industry insight and meaningful peer-to-peer conversation.