Agenda

Day One

Drinks Reception and Welcome Dinner

8.10pm

Drinks Reception & Welcome Dinner

Drinks Reception & Welcome Dinner at Rio Grande

(C. Betis, 69, 41010 Sevilla)

Day Two

Town Hall & Networking

The TV Rise Town Hall will take place at Teatro Flamenco Sevilla.

9:00am

Registration & Networking Breakfast

Registration & Networking Breakfast at Teatro Flamenco Sevilla.

(C. Cuna, 15, Casco Antiguo, 41004, Sevilla)

9.30am

Presentation

Welcome & Introduction

Speaker
Vincent Flood, Editor-in-Chief,
VideoWeek

9.40am

Fireside Chat

Fireside Chat

Speaker
Vincent Flood, Editor-in-Chief,
VideoWeek

10.00am

Panel

Building a Better CTV Market: Competition, Choice and Innovation in an Era of Consolidation

Speakers
Chris Edwards,
Senior Director Media UK, Rakuten TV Enterprise
Chris Kleinschmidt, VP, Advertising Sales, EMEA, TiVo Ads
Clare Ritchie, Head of Addressable Investment, EMEA, Omnicom Media
Tim Cross-Kovoor, Asssistant Editor, VideoWeek (Moderator)

10.30am

Town Hall

CTV Since TV Rise 2025: Progress, Setbacks & Unfinished Business

In Partnership with PubMatic

11.20am

Presentation

From Promise to Proof: Publicis and Olyzon Share Their Agentic Campaign Story

Speakers
Arnaud Lauga, Directeur Général Business & Transformation Publicis Connected Media & Président Zenith France, Publicis Groupe
Martin Danet, Co-Founder, Olyzon

11.40am

Panel

Walking the Walk on Convergent TV

Speakers
Isabel Amate,
Head of Programmatic Strategy, Atresmedia
Hossein Houssaini, Executive Strategic Advisor, Virtual Minds
Laurence Neal, Head of Video, Global Amplifi, Dentsu
Dan Meier, Senior Reporter, VideoWeek (Moderator)

 

12.10pm

Presentation

Publica by IAS Presentation

Speakers
Gregory Bel, VP, Global Sales, Publica by IAS
Bérangère Degni-Rezé, Head of TV Plus EMEA, Samsung Ads

 

12:30pm

Flamenco Show

1.30pm

Lunch at Villa Louisa

Lunch at Villa Louisa.

(Av. Manuel Siurot, 1, 41004, Sevilla)

2:30pm

Speed Networking

3:45pm

Break

4:00pm

Roundtable

Convergent TV: Progress, Pain Points & What’s Next

5:30pm

Networking Drinks

6:30pm

TV Rise BBQ at Villa Louisa

9:00pm

Transport to Hotel Alfonso

Day Three

Conference & Roundtables

The main conference and roundtables will take place at Hotel Alfonso XIII Sevilla

9:00am

Registration & Networking Breakfast

Registration & networking breakfast at Hotel Alfonso XIII Sevilla

(C. San Fernando, 2, Casco Antiguo, 41004, Sevilla)

9:30am

Presentations & Panels

9:30am

Presentation

Welcome & Introduction

Speaker
Vincent Flood, Editor-in-Chief,
VideoWeek

9:40am

Presentation

The Entertainment Industry's Ad-Driven Future: How Advertising Changes Everything

Speaker
Guy Bisson, Co-Founder & Executive Director, Ampere Analysis

10:10am

Panel

The Future of TV Planning: 2027 and Beyond

Speakers
Lisa Kalyuzhny, Vice President, Sales, EMEA, Nexxen
Nick Tong, Managing Partner, MediaPlus UK
Daniel Baker, Business Director, Guerillascope
Sabela Ruy-Díaz Lema, Founder & CEO, WaveConnect (Moderator)

10:40am

Presentation

Presentation

11:00am

Coffee Break

11:20am

Panel

Emerging CTV Ad Tech: What's Living Up to the Hype?

Speakers
Cadi Jones, SVP, EMEA, Index Exchange
James Gilkes, Inventory, Revenue and Yield Leader, Channel 4
Tim Cross-Kovoor, Assistant Editor, VideoWeek (Moderator)

12:10pm

Roundtable

FAST Forward: Can the Economics Sustain the Growth?

In Partnership with Magnite

1:00pm

Lunch

2:00pm

Panel

The Performance CTV Test: What’s Working in Europe?

Speakers
Frank Schofield, Senior Director, Enterprise Sales & Commerce Media, EMEA, Magnite
Pablo Goya, VP Europe, mediasmart
Robyn Sumner, Activation Lead, WPP Open Door
Sameer Modha, Measurement Innovation Lead, Commercial, ITV
Dan Meier, Senior Reporter, VideoWeek (Moderator)

2:30pm

Fireside Chat

Navigating Agency Holdco Relationships in 2027

Speakers
John Prescott, Trading Manager, dentsu
Vincent Flood, Editor-in-Chief, VideoWeek

2:50pm

PANEL

Reappraising TV Advertising's Relationship with Alternative Platforms & Short-Form Content

Speakers
Steven Barnes, Group Sales Director, Channel Factory
Gregor Chalmers,
Head of Broadcast, The Kite Factory
Flaminia Sapori, Executive Director, Supply Investment EMEA, Omnicom Media
Sabela Ruy-Díaz Lema, Founder & CEO, WaveConnect (Moderator)

3:20pm

Coffee Break

3:40pm

Panel

AI in CTV: What to Automate, What to Augment and What to Keep Human

Speakers
Andy Jones, VP of Broadcast & CTV, EMEA, PubMatic
Liz Duff, Managing Director, Mediaplus UK
Arne Steinmetz, General Director Client Services & Adtech, Ad Alliance DE
Vincent Flood, Editor-in-Chief, VideoWeek (Moderator)

4:10pm

Roundtable

The 1 Billion Question: Where Is the Next Wave of TV Ad Growth Coming From?

In Partnership with Channel Factory

5:00pm

Conference Concludes

7:00pm

Meet at Hotel Alfonso XIII Seville

7:30pm

Tapas Tour in Seville

Day Four

Departures

We will meet at Hotel Alfonso XIII Seville to depart to the airport.

9:20am

Departures

Departures to Seville Airport (from Hotel Alfonso)

Section 3